2024 in Review: Trends That Reshaped E-Commerce and AI
2024 was a game-changer for e-commerce and AI, setting the stage for even bigger shifts in 2025. From TikTok Shop’s explosive rise to the unstoppable power of social commerce, the digital landscape is evolving fast. What key trends shaped last year, and how can businesses stay ahead?
The Social Media Shift: Where Are Marketers Heading?
Social media ad spending is declining—but does this mean marketing strategies are shifting? With rising ad costs and lower engagement, brands are rethinking their approach, prioritizing quality over quantity. From long-form content to a balance of education and entertainment, businesses are finding new ways to connect.
Shaking up the workplace, Gen Z style.
Gen Z is shaking up the workplace—but not always in ways employers expect. As digital natives with bold ideas and a fresh perspective, we bring energy and innovation. Yet, misunderstandings about our work style often lead to friction. So, what do employers need to know about navigating this new generation in the workforce? Read more to find out how to bridge the gap and build a thriving, multigenerational team.
The Bobba Crisis: Walking Right into The Dragon’s Lair
Brand names can make or break a business. The recent controversy surrounding Bobba Tea on Dragons’ Den highlights the delicate balance between creative branding and cultural sensitivity. As entrepreneurs, we can learn crucial lessons about trademark checks, cultural dialogue, and the long-term impact of branding decisions. Dive into the key takeaways from this incident and understand why your brand’s name matters more than you think.
Influencer Marketing: A Matchmaking Approach
Social media was first developed as a tool for connection, but has since evolved into more than just that. As the tech-savvy generation takes over the internet, content creation is becoming more prominent with a highlight on the creators itself – content creators or influencers. Influencer marketing has evolved into more than just a trend, […]