The Social Media Shift: Where Are Marketers Heading?
Social media ad spending is declining—but does this mean marketing strategies are shifting? With rising ad costs and lower engagement, brands are rethinking their approach, prioritizing quality over quantity. From long-form content to a balance of education and entertainment, businesses are finding new ways to connect.
Influencer Marketing: A Matchmaking Approach
Social media was first developed as a tool for connection, but has since evolved into more than just that. As the tech-savvy generation takes over the internet, content creation is becoming more prominent with a highlight on the creators itself – content creators or influencers. Influencer marketing has evolved into more than just a trend, […]