Mixue’s Billion-Dollar Strategy from RM2 Ice Creams
You’ve heard the jingle. You’ve met the Snow King. But what you may not realise is that behind Mixue’s RM2 ice creams lies a surprisingly clever business strategy that’s reshaping how we think about affordability and growth. It’s not just about cheap treats: it’s about what happens after you walk through the door. Curious how they’re doing it? Let’s dive in.
Taobao’s English Launch: The Power Move to Localizing E-Commerce
Reference: Taobao Anglophones rejoice as gone are the days when you had to use Google Translate to navigate Taobao. Today, the Chinese online marketplace giant recently made a power move by launching an English version of its app targeting its dominantly English-speaking users. This move not only makes the platform even more accessible to its […]