The Social Media Shift: Where Are Marketers Heading?
Social media ad spending is declining—but does this mean marketing strategies are shifting? With rising ad costs and lower engagement, brands are rethinking their approach, prioritizing quality over quantity. From long-form content to a balance of education and entertainment, businesses are finding new ways to connect.
Shaking up the workplace, Gen Z style.
Gen Z is shaking up the workplace—but not always in ways employers expect. As digital natives with bold ideas and a fresh perspective, we bring energy and innovation. Yet, misunderstandings about our work style often lead to friction. So, what do employers need to know about navigating this new generation in the workforce? Read more to find out how to bridge the gap and build a thriving, multigenerational team.
The Bobba Crisis: Walking Right into The Dragon’s Lair
Brand names can make or break a business. The recent controversy surrounding Bobba Tea on Dragons’ Den highlights the delicate balance between creative branding and cultural sensitivity. As entrepreneurs, we can learn crucial lessons about trademark checks, cultural dialogue, and the long-term impact of branding decisions. Dive into the key takeaways from this incident and understand why your brand’s name matters more than you think.
Influencer Marketing: A Matchmaking Approach
Social media was first developed as a tool for connection, but has since evolved into more than just that. As the tech-savvy generation takes over the internet, content creation is becoming more prominent with a highlight on the creators itself – content creators or influencers. Influencer marketing has evolved into more than just a trend, […]
The Dawn of Commerce– A Wake-up Call for Vendors to Go Online
The recent sinkhole event at Jalan Masjid India in Malaysia has left vendors devastated, with many reporting a 50-70% decline in revenue as foot traffic plummets. This devastating event, caused by underground water pipes bursting, has affected the livelihood of many traders in the area, showing just how vulnerable physical businesses can be to sudden, […]
Apple vs. Huawei – The Tech Giants’ Battle and What They Did Right (and Wrong)
As an avid tech enthusiast, the highlight of the year will always be Apple’s annual event, where they unveil new devices and technologies. This year however, the Cupertino-based tech giants’ limelight was challenged by none other than Huawei, one of the leading smartphone makers based in China. This year, we witnessed the launch of two […]
Taobao’s English Launch: The Power Move to Localizing E-Commerce
Reference: Taobao Anglophones rejoice as gone are the days when you had to use Google Translate to navigate Taobao. Today, the Chinese online marketplace giant recently made a power move by launching an English version of its app targeting its dominantly English-speaking users. This move not only makes the platform even more accessible to its […]
Platform Risks: How to stay Vigilant as a Seller Online
E-Commerce in recent years has become the paramount of convenience, growth, and global reach, allowing for bountiful opportunities. Yet, recent events that followed Qoo10 such as their South Korean platforms filing for bankruptcy, and more recently the delayed payments that hit Singaporean sellers, remind us of the hidden risks that come with operating in this […]
Why Livestreaming is Revolutionizing E-Commerce Sales
Reference: Shopee The e-commerce arena is becoming a more competitive place for businesses to operate in and to remain successful. Staying ahead of the curve and being vigilant are crucial for e-commerce sellers if they want to make sure their company can survive such intense competition. Today, one transformative tool that sellers are leveraging on […]
Fail Proof E-Commerce Strategy for SME
Share This Post Share on whatsapp Share on facebook Share on linkedin Share on twitter Share on email Learn from expert panel discussion between MDEC’s Head of Ecommerce Adoption – En Nurezali and Beyond Infinity’s COO – Sam Kon on the topics covering the recent approved National Ecommerce Strategic Roadmap 2.0. Wether you are a […]