Snake Sense: Bite-sized Lessons for Businesses
What can a snake teach you about business success? More than you think! Beyond their reputation, they hold unexpected lessons for businesses navigating today’s fast-changing landscape. What can these silent hunters teach us about survival, strategy, and success? Read on to find out.
Cheap Is Not The Solution: China’s Deflation Example
China’s eCommerce price wars are fueling deflation—but what does this mean for businesses? The race to the bottom isn’t sustainable, and brands that rely solely on price competition risk losing long-term value. Instead, success lies in innovation, strategic pricing, and strong customer relationships. Want to future-proof your business in a changing economy? Here’s what we know.
The Social Media Shift: Where Are Marketers Heading?
Social media ad spending is declining—but does this mean marketing strategies are shifting? With rising ad costs and lower engagement, brands are rethinking their approach, prioritizing quality over quantity. From long-form content to a balance of education and entertainment, businesses are finding new ways to connect.
The Bobba Crisis: Walking Right into The Dragon’s Lair
Brand names can make or break a business. The recent controversy surrounding Bobba Tea on Dragons’ Den highlights the delicate balance between creative branding and cultural sensitivity. As entrepreneurs, we can learn crucial lessons about trademark checks, cultural dialogue, and the long-term impact of branding decisions. Dive into the key takeaways from this incident and understand why your brand’s name matters more than you think.
The Dawn of Commerce– A Wake-up Call for Vendors to Go Online
The recent sinkhole event at Jalan Masjid India in Malaysia has left vendors devastated, with many reporting a 50-70% decline in revenue as foot traffic plummets. This devastating event, caused by underground water pipes bursting, has affected the livelihood of many traders in the area, showing just how vulnerable physical businesses can be to sudden, […]
Apple vs. Huawei – The Tech Giants’ Battle and What They Did Right (and Wrong)
As an avid tech enthusiast, the highlight of the year will always be Apple’s annual event, where they unveil new devices and technologies. This year however, the Cupertino-based tech giants’ limelight was challenged by none other than Huawei, one of the leading smartphone makers based in China. This year, we witnessed the launch of two […]
Why Livestreaming is Revolutionizing E-Commerce Sales
Reference: Shopee The e-commerce arena is becoming a more competitive place for businesses to operate in and to remain successful. Staying ahead of the curve and being vigilant are crucial for e-commerce sellers if they want to make sure their company can survive such intense competition. Today, one transformative tool that sellers are leveraging on […]
BIC Livestream Interview with NextUp Asia (10 Lessons Rethink Your Business)
Share This Post Share on whatsapp Share on facebook Share on linkedin Share on twitter Share on email During this period I had the opportunity to discuss and observe how various businesses adapt during this pandemic. Some have a solid plan to weather through the storm; many others, are still figuring it out. In view of […]