Cheap Is Not The Solution: China’s Deflation Example
China’s eCommerce price wars are fueling deflation—but what does this mean for businesses? The race to the bottom isn’t sustainable, and brands that rely solely on price competition risk losing long-term value. Instead, success lies in innovation, strategic pricing, and strong customer relationships. Want to future-proof your business in a changing economy? Here’s what we know.
Influencer Marketing: A Matchmaking Approach
Social media was first developed as a tool for connection, but has since evolved into more than just that. As the tech-savvy generation takes over the internet, content creation is becoming more prominent with a highlight on the creators itself – content creators or influencers. Influencer marketing has evolved into more than just a trend, […]