Mixue’s Billion-Dollar Strategy from RM2 Ice Creams
Fellow Southeast Asians would have been familiar with the Mixue jingle and have probably seen the jolly Snow King. Maybe you’ve even tried their incredibly cheap yet satisfying soft-serve ice cream or refreshing teas. It’s no accident that Mixue has captured the attention (and wallets) of so many of us. Behind those RM2 ice creams […]