Influencer Marketing: A Matchmaking Approach
Social media was first developed as a tool for connection, but has since evolved into more than just that. As the tech-savvy generation takes over the internet, content creation is becoming more prominent with a highlight on the creators itself – content creators or influencers. Influencer marketing has evolved into more than just a trend, […]
The Dawn of Commerce– A Wake-up Call for Vendors to Go Online
The recent sinkhole event at Jalan Masjid India in Malaysia has left vendors devastated, with many reporting a 50-70% decline in revenue as foot traffic plummets. This devastating event, caused by underground water pipes bursting, has affected the livelihood of many traders in the area, showing just how vulnerable physical businesses can be to sudden, […]
Apple vs. Huawei – The Tech Giants’ Battle and What They Did Right (and Wrong)
As an avid tech enthusiast, the highlight of the year will always be Apple’s annual event, where they unveil new devices and technologies. This year however, the Cupertino-based tech giants’ limelight was challenged by none other than Huawei, one of the leading smartphone makers based in China. This year, we witnessed the launch of two […]
Taobao’s English Launch: The Power Move to Localizing E-Commerce
Reference: Taobao Anglophones rejoice as gone are the days when you had to use Google Translate to navigate Taobao. Today, the Chinese online marketplace giant recently made a power move by launching an English version of its app targeting its dominantly English-speaking users. This move not only makes the platform even more accessible to its […]
Platform Risks: How to stay Vigilant as a Seller Online
E-Commerce in recent years has become the paramount of convenience, growth, and global reach, allowing for bountiful opportunities. Yet, recent events that followed Qoo10 such as their South Korean platforms filing for bankruptcy, and more recently the delayed payments that hit Singaporean sellers, remind us of the hidden risks that come with operating in this […]
Why Livestreaming is Revolutionizing E-Commerce Sales
Reference: Shopee The e-commerce arena is becoming a more competitive place for businesses to operate in and to remain successful. Staying ahead of the curve and being vigilant are crucial for e-commerce sellers if they want to make sure their company can survive such intense competition. Today, one transformative tool that sellers are leveraging on […]
Digital Economy To Create Inclusive Ecosytem
Share This Post Share on whatsapp Share on facebook Share on linkedin Share on twitter Share on email BaiNiu Village Hickory Nuts Processing Plant Rural Ecommerce Over the past few years, E-commerce boomed in Malaysia and taken the country by storm. Everyone talks about going online to purchase items or services. Lower entry barrier mobile […]
Business Withstand Through Time
Share This Post Share on whatsapp Share on facebook Share on linkedin Share on twitter Share on email (Left: Sam Kon – E-commerce Consultant from BIC, Gavin, 孙公科 – GM of Eifini, and Vanessa Chang – Brand Image Director of Eifini) “Concept to completion”. This have always been the concern of fast fashion business. A […]
E-Commerce, To Infinity & Beyond
Share This Post Share on whatsapp Share on facebook Share on linkedin Share on twitter Share on email There’s a Chinese saying that goes, “上有天堂，下有苏杭”, which literally translates into “Above there is heaven; below there is Suzhou and Hangzhou.” The latter is not only well-known for its scenic wonders, but also for a thriving and […]