Influencer marketing can skyrocket a brand’s visibility—but what happens when the trust behind the post begins to crack? A recent scandal in Malaysia reveals the darker side of product endorsements, raising serious questions about accountability, ethics, and the true price of influence in the digital age.
You’ve heard the jingle. You’ve met the Snow King. But what you may not realise is that behind Mixue’s RM2 ice creams lies a surprisingly clever business strategy that’s reshaping how we think about affordability and growth. It’s not just about cheap treats: it’s about what happens after you walk through the door. Curious how they’re doing it? Let’s dive in.
What can a snake teach you about business success? More than you think! Beyond their reputation, they hold unexpected lessons for businesses navigating today’s fast-changing landscape. What can these silent hunters teach us about survival, strategy, and success? Read on to find out.
2024 was a game-changer for e-commerce and AI, setting the stage for even bigger shifts in 2025. From TikTok Shop’s explosive rise to the unstoppable power of social commerce, the digital landscape is evolving fast. What key trends shaped last year, and how can businesses stay ahead?
China’s eCommerce price wars are fueling deflation—but what does this mean for businesses? The race to the bottom isn’t sustainable, and brands that rely solely on price competition risk losing long-term value. Instead, success lies in innovation, strategic pricing, and strong customer relationships. Want to future-proof your business in a changing economy? Here’s what we know.
Social media ad spending is declining—but does this mean marketing strategies are shifting? With rising ad costs and lower engagement, brands are rethinking their approach, prioritizing quality over quantity. From long-form content to a balance of education and entertainment, businesses are finding new ways to connect.
